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Étienne Mineur, born in 1968, is a French designer and publisher specializing in interactive graphics. After graduating from ENSAD in 1992, he launched his career in cultural CD-ROM, collaborating with Index+, Nofrontiere and Hyptique. His expertise attracted prestigious brands such as Yves Saint Laurent and Chanel. In 2009, he founded Volumique, focusing on the design of physical objects. More recently, he has been exploring design related to generative artificial intelligence, with projects such as a show for the city of Orange. Since 2021, he has been training through workshops and conferences on AI. He heads up a studio at ENSCI and gives workshops at various schools, including École Camondo and HEAD in Geneva.

Étienne Mineur

Timetable : 10am to 5pm
Artificial intelligence, which simulates human intelligence, has recently made significant advances thanks to Machine Learning and Deep Learning. Today, these &#8220;intelligences&#8221; are surpassing humans in many fields, although they are totally lacking in morals and ethics. Generative AI, capable of creating seemingly original content, is therefore revolutionizing various sectors, including the graphic arts.
This experimental workshop is designed to explore the use of AI responsibly in the graphic arts, discovering how it can help develop new ideas and forms, and enhance the creative process.
You need your laptop and a Midjourney account.

Generative Artificial Intelligence

by Étienne Mineur

TRAKK 2

Marie Martineau, an expert speaker with diverse expertise, excels in delivering captivating lectures. Her dedication to knowledge sharing shines in engaging sessions, such as the MF-Touchdesigner conference in China, showcasing her ability to bridge cultural gaps. Actively participating in events like Agile Tour, she deepens her agile methodologies knowledge. With a strong scientific outreach background, she simplifies complex ideas for varied audiences. As an interactive producer at Moment Factory since 2018, Marie oversees real-time content production and software development. Her contributions have been pivotal to global productions, notably at the Boston Science Museum and immersive exhibits in New York and Shanghai.

Marie Martineau (Moment Factory)

Two possible sessions : 10 a.m. to 1 p.m. / 2 p.m. to 5 p.m.
For the workshop, the idea is to explore the interactive department&#8217;s offering by focusing on 5 axes (playful experience, connected journey, gameful experiences, data-driven experiences, augmented performances), echoing the content of the protoroom, often presented as customer demos. The aim is also to address the physical dimension, as well as technological hijacking combined with storytelling, all with a view to &#8220;outside the box&#8221; creativity. The concepts presented during the workshop will then be challenged, as participants are invited to apply the knowledge acquired to their own field, organization or company.

Building Beyond Virtual : Amplified Interactive Experiences

by Marie Martineau (Moment Factory)

TRAKK 1

Kyle McDonald is a Los Angeles-based artist working with code. He crafts interactive installations, sneaky interventions, playful websites, workshops, and toolkits for other artists working with code. Exploring possibilities of new technologies to understand how they affect society, to misuse them, and build alternative futures ; aiming to share a laugh, spark curiosity, create confusion, and share spaces with magical vibes. Working with machine learning, computer vision, social and surveillance tech spanning commercial and arts spaces.
Previously adjunct professor at NYU’s ITP, member of F.A.T. Lab, community manager for openFrameworks, and artist in residence at STUDIO for Creative Inquiry at CMU, and YCAM in Japan. Work commissioned and shown around the world, including the V&amp;A, NTT ICC, Ars Electronica, Sonar, Todays Art and Eyebeam.

Kyle McDonald

Timetable : 11:30am &#8211; 1pm
During this masterclass, we will discuss the secret, behind-the-scenes stuff that rarely escapes from the studio. The parts that make everything else possible. This is the place to ask about how it was built, and why. Everything from studying the climate impact of crypto art for over a year, researching how to build the most sensitive low-light camera, experimental face analysis, reprogramming your inner voice, or writing poetry with AI. We will take an interactive participant-driven approach: Kyle will prepare to speak in detail about a dozen projects, and we will take a poll to make sure we cover the most interesting ones. Part of the workshop will be dedicated to sharing unfinished ideas and brainstorming how to build new work. Laptops are allowed but not required, and a sketchbook is encouraged.

Building Beyond Virtual : Amplified Interactive Experiences

Building Beyond Virtual : Amplified Interactive Experiences

Deep Research

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Generative Artificial Intelligence